• ANILA BALAN

ABSTRCT:The Indian telecom sector has witnessed tremendous growth over the past decade.Today the Indian telecom network is the second largest in the world after China. Indian telecom industry underwent a high pace of market liberalization and growth since 1990s and now has become the world’s most competitive and one of the fastest growing telecom markets. Telecommunication has supported the socioeconomic development of India and has played a significant role to narrow down the rural-urban digital divide to some extent. The present number of companies involved in telecom industry will help customer gain to access the facilities like video phone, high speed internet and streaming television and all this because of the existing competition . The Indian telecom industry is highly competitive with at least seven telecom companies in each circle and up to 12 telecom companies in some circle competing for marketshare . The scope of the study is related to service rendered by the telecom service provider namely BSNL .The study has been conducted to know the consumer preference and perception towards BSNL in karalam panchayath of Thrissur District. Sample size of the study was 70and the area of the study restricted to BSNL service provider operating in karalam panchayath.

Key words: Telecom Industry, Telecommunication, BSNL

"CONSUMER PREFERENCE AND PERCEPTION ON SERVICE PROVIDED BY BSNL IN THRISSUR DISTRICT WITH SPECIAL REFERENCE TO KARALAMPANCHAYATH IN KERALA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.53-58, May-2020, Available :http://www.jetir.org/papers/JETIR2005009.pdf

"CONSUMER PREFERENCE AND PERCEPTION ON SERVICE PROVIDED BY BSNL IN THRISSUR DISTRICT WITH SPECIAL REFERENCE TO KARALAMPANCHAYATH IN KERALA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp53-58, May-2020, Available at : http://www.jetir.org/papers/JETIR2005009.pdf