• N. Vani

According to the theoretical and empirical literature, life insurance plays a very important role in the rural development The aim of this paper is to analyze the awareness of the insurance among rural areas of Mahaboobnagar district of Telangana state . The study is based on the data collected from the sample of 300 respondents. The research results shows that there is no association between the awareness of insurance and the demographical factors of the respondents. The study also shows that marketing of the policies and the availability of the insurance agents need to be focused in the rural regions .

"THE EFFECT OF DEMOGRAPHIC FACTORS ON THE AWARENESS OF LIFE INSURANCE IN RURAL AREAS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.565-571, May-2020, Available :http://www.jetir.org/papers/JETIR2005084.pdf

"THE EFFECT OF DEMOGRAPHIC FACTORS ON THE AWARENESS OF LIFE INSURANCE IN RURAL AREAS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp565-571, May-2020, Available at : http://www.jetir.org/papers/JETIR2005084.pdf