• A.Vaideki
• Dr. V.T. Dhanaraj

Service quality is the most accepted areas for research. The intention of this paper is to scrutinize the impact of various service quality variables on customers’ satisfaction and comparing with the public private and foreign sectors form India. Service quality in banking sector is an advantage for appraising and satisfying the customers and these by increases customers retention and the loyalty of the customers. The service quality determinants such as, reliability assurance, and empathy have always played a vital role. This paper tries to analyze the comparative analysis of customer satisfaction among these three categories of banks –Public, Private and foreign sector banks using the list of service attributes. Convenience technique is adopted and sample size of the data is 100 from Coimbatore. This study makes to understand the five Dimensions of service quality and its implications in today’s competitive environment.

Service quality, Customers perception, Level of satisfaction, Tangibility, Reliability, Responsiveness, Assurance, Empathy.

"CUSTOMER PERCEPTION AND SATISFACTION ON SERVICE QUALITY A STUDY OF SELECTED PUBLIC, PRIVATE & FOREIGN BANK ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.680-691, May-2020, Available :http://www.jetir.org/papers/JETIR2005097.pdf

"CUSTOMER PERCEPTION AND SATISFACTION ON SERVICE QUALITY A STUDY OF SELECTED PUBLIC, PRIVATE & FOREIGN BANK ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp680-691, May-2020, Available at : http://www.jetir.org/papers/JETIR2005097.pdf