• C. PRAKASH
• K. KALYAN KUMAR

With the world confronting attempting times due to the coronavirus flare-up and a few nations reaching a stop, it is being anticipated that the monetary effect of COVID-19 will be like that of the worldwide budgetary emergency in 2008. It is clear for most brands to stay away from a hit on their business due to the once in a blue moon pandemic circumstance. Brands in the flying, friendliness, travel, oil and gas, eateries, and the retail divisions seem to have been affected the most. Nonetheless, there are a couple of names in certain enterprises that have seen a generous flood or if nothing else consistency, in the interest and gracefully of their contributions since the start of the pandemic, other than the undeniable ones like the food and the human services segments. This article ponders how a couple of endeavors in a portion of these divisions have acknowledged development in their business in any event, during the pandemic and the subsequent lock-down, how these undertakings, alongside the conduct changes of customers, will change the business and how taking appropriate marking and limited time quantifies now to make brand worth and trust in the psyches of shoppers would assist ventures with recapturing their development in the post COVID-19 period.

COVID-19, Branding, Marketing, Impact of Business.

"BRANDS SURVIVE IN THE COVID-19 CRISIS: A REVIEW ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.642-651, May-2020, Available :http://www.jetir.org/papers/JETIR2005231.pdf

"BRANDS SURVIVE IN THE COVID-19 CRISIS: A REVIEW ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp642-651, May-2020, Available at : http://www.jetir.org/papers/JETIR2005231.pdf