UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2005330


Registration ID:
233072

Page Number

170-173

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Title

Digital Marketing: Opportunities & Challenges in Recent times

Authors

Abstract

In the recent times every organization is looking towards digital marketing of its products and services. In such a situation it is very essential to understand and have an insight in to various digital marketing tools and its essentials along with it a marketer must understand the opportunities and challenges ahead of digital marketing in present times. This paper is a conceptual paper dealing with the digital marketing at a glance. This paper will allow even a lay man about the digital marketing, tools and its essentials along with opportunities and challenges in digital era. The objective of this paper is to find out the response from the respondents about opportunities and challenges of digital marketing in terms of digital marketing tools and essentials and way ahead. It is an exploratory research based on primary data collected from respondents on convenience based sampling.

Key Words

Digital Marketing,Opportunities,Challenges, Essentials & Tools

Cite This Article

"Digital Marketing: Opportunities & Challenges in Recent times", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.170-173, May-2020, Available :http://www.jetir.org/papers/JETIR2005330.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Digital Marketing: Opportunities & Challenges in Recent times", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp170-173, May-2020, Available at : http://www.jetir.org/papers/JETIR2005330.pdf

Publication Details

Published Paper ID: JETIR2005330
Registration ID: 233072
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 170-173
Country: Hooghly, West Bengal, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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