UGC Approved Journal no 63975(19)

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Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2005385


Registration ID:
233386

Page Number

525-534

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Title

Factors Affecting Consumer Buying Behavior in Jawwal Company study among Universities Students In Gaza strip

Abstract

Nowadays social media marketing and digital marketing become global economy companies of all types acknowledge customers are extremely important. Furthermore, the company’s most valuable recourse consumer especially in the global system for mobile communications (GSM). Therefore, the Company should be structured and managed around the consumer buying behaviour. Consequently, extensive efforts have been done to further understand this issue. To appear more insightful, this study develops a research model utilizing the technological and organizational factors to identify the determinants of the firms’ propensity in implementing e-commerce. Nowadays social media marketing and digital marketing become global economy companies of all types acknowledge customers are extremely important. Furthermore, the company’s most valuable recourse consumer especially in the global system for mobile communications (GSM). Therefore, the Company should be structured and managed around the consumer buying behavior. Consequently, after Coronavirus (COVID-19) losses and damage in life and economy. However, extensive efforts have been done to further understand this issue. To appear more insightful, this study develops a research model utilizing the economy. In addition, this study hypothesizes that attitude, technology knowledge, and subjective norm with consumer buying behavior. Total of 203 online questionnaires. The results revealed that consumer buying behavior in Jawwal Company has had different views regarding the determinants of the adoption. Moreover, the results showed a support relationship attitude, technology knowledge, and subjective norm with consumer buying behavior. These findings have demonstrated important of online marketing companies need to change marketing strategy and pay attention to the online market in social media

Key Words

social media marketing, digital marketing, attitude, technology knowledge, subjective norm, consumer buying behaviour, Jawwal Company.

Cite This Article

"Factors Affecting Consumer Buying Behavior in Jawwal Company study among Universities Students In Gaza strip", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.525-534, May-2020, Available :http://www.jetir.org/papers/JETIR2005385.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors Affecting Consumer Buying Behavior in Jawwal Company study among Universities Students In Gaza strip", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp525-534, May-2020, Available at : http://www.jetir.org/papers/JETIR2005385.pdf

Publication Details

Published Paper ID: JETIR2005385
Registration ID: 233386
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 525-534
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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