• Sneha S Kairanna

Narrative advertising is the new form of advertising content, which is developed form of “storytelling advertising”. Narrative advertising has become a weapon in the ongoing battle of the brands. Communicating a brand follows the same principle as story-telling. These stories can be told in a number of ways, including conventional as well as non-conventional advertising. This paper will mainly give an information regarding the use of narrative advertisements and also the impact of these advertisements on the attitude of the audience By all means, in an age where video has become a prime marketing tool, with credit to the likes of You tube and Vireos, delivering a brand story to a global market has never been so easy and effective. A plethora of social media networks can make sure our story is liked, shared and tweeted to millions world-wide. The concept of writing brand narrative is challenging, but rewarding. Everything from the language, to the content and composition should communicate the brand truthfully. The story communicates brand values to the audience, and with more people making conscious decisions with purchases, it is more important than ever to be genuine. Delivering a positive and authentic message through story-telling will out live any product-based marketing. It will make sure our brand maintains a respectable premium and set itself apart from competitors. Like all good stories told to us from our early childhood to the present day, they weave themselves into our subconscious, which make an ideal and trusted basis for judgement on what we perceive, including consumer purchases.

narrative, mail, videos,youtube

"Impact of Narrative Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.535-538, May-2020, Available :http://www.jetir.org/papers/JETIR2005386.pdf

"Impact of Narrative Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp535-538, May-2020, Available at : http://www.jetir.org/papers/JETIR2005386.pdf