• Dr. Pankaj Gupta
• Ajay Choudhary

Business social responsibility (CSR) is an important public policy issue in the Indian corporate landscape, since it has developed a long-term engagement with the general public due to expanding socio-regulatory influences. An organisation or person has a duty to behave in ways that benefit society as a whole, according to the concept of social responsibility. Social responsibility is a responsibility that each and every one of us owes to the environment and the economy. In 1953, William. Bowen's book 'Social Responsibilities of Business' was the first to introduce the phrase "corporate social responsibility." Businesses in India have long engaged in philanthropy and community service as part of their corporate social responsibility (CSR), which is now referred to as "social obligation" or "charity contributions" in India. Human resources are the foundation of all economic activity. The primary goal of this study is to examine the views of India's future corporate leaders regarding Corporate Social Responsibility (CSR). When it comes to CSR, firms like Tata and Nestle have been implementing it for decades in India prior to it being a mainstream trend. CSR (Corporate Social Responsibility) is a hot topic in India, despite the fact that there are so many excellent examples. Corporate Social Responsibility (CSR) initiatives are often carried out very superficially by huge corporations, who then use the media to publicise and emphasise their accomplishments. This study focuses on the concerns and obstacles experienced by CSR (Corporate Social Responsibility) operations in India and how they might be overcome.

Social Responsibility, CSR Issues & Challenges

"Issues and challenges of corporate social responsibility in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.1267-1270, May 2020, Available :http://www.jetir.org/papers/JETIR2005488.pdf

"Issues and challenges of corporate social responsibility in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp1267-1270, May 2020, Available at : http://www.jetir.org/papers/JETIR2005488.pdf