• Sanjana.S.P

This study finds out how customers or consumers measure different mediums for purchasing goods. In India customers are rigid about purchasing products. The choices of consumers are measured in two mediums, it refers to online retail stores and offline or traditional retail stores. The advancement of technology in recent years is sky high it is one of the biggest sectors in the usage of innovations and self-service technology. The retail sector experiences obstacles and opportunities in satisfying the societal need. In India food and groceries retail sector contributes a major portion to the GDP and it is generating employment to a greater extent. Indian retail sector both organised and un-organised contribute up-to 66% of the total revenue. This advancement in technology has created a new pattern in trading i.e. buying and selling over the internet (e-market). This change has come into people due to growth income, standard of living, exposure to e-commerce. Due to the advent of internet online retail stores are taking over the offline retail stores. This study focuses on understanding the impact created by online retail stores upon offline retail stores.

Innovation, GDP, Internet, Online and Offline Stores.

"A Study On The Impact Of Online Grocery Stores Upon Offline Grocery Retail Stores In Bengaluru", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 6, page no.884-890, June-2020, Available :http://www.jetir.org/papers/JETIR2006122.pdf

"A Study On The Impact Of Online Grocery Stores Upon Offline Grocery Retail Stores In Bengaluru", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 6, page no. pp884-890, June-2020, Available at : http://www.jetir.org/papers/JETIR2006122.pdf