• I.SATHYA
• G.PRATHEESH

India is one of the world’s fastest growing economies, the tenth largest in the world by nominal GDP and the third largest by purchasing power parity (PPP). Make in India Campaign was launched which is an international marketing strategy, conceptualized by the Prime Minister of India, Narendra Modi on 25September 2014 to attract investments from businesses around the world and make India the manufacturing Hub. For promoting this campaign the web portal, logo and brochures are used for detailing 25 priority sectors of the economy. The aim of this initiative is to focus on job creation, skill development and innovation and to align India’s manufacturing sector into the Global Value Chain by encouraging Public Private Partnership (PPP), Joint Ventures (JV), Foreign Direct Investment (FDI) inflow, and advancing Ease in Doing Business (EDB). This scheme focuses on acceleration of economic growth to the new heights and to pull back the economy from clutches of recession. Currently India’s GDP is heavily tilted in favour of service sector The study attempts to review the opportunities and challenges faced by Make in India and to understand the impact of it on the Indian Economy.

Keywords: Manufacturing, economy, GDP, FDI, strategy, Make in India

"MAKE IN INDIA: OPPORTUNITIES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 6, page no.1182-1185, June-2020, Available :http://www.jetir.org/papers/JETIR2006169.pdf

"MAKE IN INDIA: OPPORTUNITIES AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 6, page no. pp1182-1185, June-2020, Available at : http://www.jetir.org/papers/JETIR2006169.pdf