• Surjit Singh

Consumerism towards healthcare insurance has gained significant importance among the consumer in the present Covid-19 pandemic situation. Consumerism is an inevitable response to the increasingly complex and impersonal society of our times, and will be a powerful influence on business in the coming years. Present research work aims at analyzing various aspect of consumerism towards healthcare insurance plans possessed or intending to purchase in future by the consumers in Delhi and NCR regions. For this 281 respondents were surveyed from different part of Delhi and NCR region. Study indicated that different medical cost compensation from the insurance policy and consumer consciousness towards the contents of policy, Consumer awareness toward various healthcare scheme, and Risk Coverage are the important factor of consumerism towards healthcare insurance policies. Study also confirms that factor of consumerism toward healthcare product in the age of Covid-19 pandemic circumstances differs significantly across the age categories of respondents. However these factors do not differs significantly across the gender categories of respondents. This paper tries to address the consumer expectation from their healthcare insurance policy. Some of the managerial implications are also discussed in this paper.

Consumer Behaviour, Consumerism, consumer protection, etc.

"A STUDY ON CONSUMERISM TOWARDS HEALTHCARE INSURANCE PRODUCTS DURING COVID-19 CRISIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 6, page no.1603-1616, June-2020, Available :http://www.jetir.org/papers/JETIR2006233.pdf

"A STUDY ON CONSUMERISM TOWARDS HEALTHCARE INSURANCE PRODUCTS DURING COVID-19 CRISIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 6, page no. pp1603-1616, June-2020, Available at : http://www.jetir.org/papers/JETIR2006233.pdf