• Shyam Gautham S

MICE can be abstracted as Meetings, Incentives, Conventions, Exhibitions, contributing a major share of revenue for the global & Indian tourism sector. Meeting, Incentives, Conventions, Exhibitions (MICE) sector supports in a large scale economic impact for a country’s economy or a particular destination. MICE sector in India is growing rapidly in the current generation due to the increase in number of social and corporate meetings creating enormous revenue to the hotel & the economy. Comparing to other countries, MICE sector in India generates larger profit from fewer cost factors for private or public sectors. This study provides a summary that India has pinned itself as a popular MICE destination on world map through its cost-effective, service oriented and cultural based country.

Meetings, Conferences, Incentives, Exhibitions, Travel & tourism, India, Culture

"Indian Hotel industry’s competitive advantage over other countries in Meetings, Incentives, Conventions and Exhibitions (MICE)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 6, page no.559-563, June-2020, Available :http://www.jetir.org/papers/JETIR2006418.pdf

"Indian Hotel industry’s competitive advantage over other countries in Meetings, Incentives, Conventions and Exhibitions (MICE)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 6, page no. pp559-563, June-2020, Available at : http://www.jetir.org/papers/JETIR2006418.pdf