• Karnati Saketh Reddy

Sales management has a role in the growth of business and also in raising the performance. It helps to achieve the company’s targets. The Company’s always tries to maximise their profits by maintaining the good relationship with the customers. Three IT sales companies were selected for the study in Bangalore. The study is based on primary data collected. Likert scale is utilised in the questionnaire to capture the responses. The collected information on gap in sales process, challenges in sales management, customer satisfaction was analysed appropriately. The study identified that the performance of the companies is well and good in various aspects. There is a possibility that the company can increase its customer base.

Sales, Customer, Profits, Sales targets, Customer base

"OPTIMISING SALES MANAGEMENT OF IT AND ITeS COMPANIES (A STUDY ON BANGALORE CITY)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 6, page no.841-844, June-2020, Available :http://www.jetir.org/papers/JETIR2006458.pdf

"OPTIMISING SALES MANAGEMENT OF IT AND ITeS COMPANIES (A STUDY ON BANGALORE CITY)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 6, page no. pp841-844, June-2020, Available at : http://www.jetir.org/papers/JETIR2006458.pdf