• Shiva Prasad Pokharel

ABSTRACT Background: Corporate Social Responsibility (CSR) is responsibility of corporate industry to work for society. Like many sister nations of Asia, Nepal industries are not obliged for CSR. In Nepal, CSR is considered as burden of organization. So, lots of corporate house, especially banking sector totally want to ignore their corporate responsibility towards society. Nepalese banking industry considered CSR as charitable work done by corporate for society but actually this is not what CSR really means for. Additionally, CSR in banking sector are measured on size of fund or grant contribution that is provided to society. However, providing grant and fund are considered as conventional models of CSR but concept have changed a lot with pace of splitting time. Thus, CSR in today’s globalized world means creating sustainable business environment through involvement of society. Thus, CSR means moving business side by side with society and enhancing business by public relation. Without legal binding, Nepalese banking sectors are on their own for CSR practices. Thus, banker has to adopt CSR practice as of interest. On other hand, Nepalese nationals also do not care about CSR activities performed by bank. So, poorly develop Nepalese society need to change its perception before tackling other aspect of CSR Activities. The banking sector pertain with society grows faster but still Nepalese banking sector are not able to cope up with CSR activities as essence for business. Consequently, many CSR activities performed by banking sector are averted due to misunderstanding between nationals. Therefore, this research tries to stick out the lacking of CSR activities performed by banking industry. It also highlights the huddles of Nepalese bank on execution of CSR activities. Objective: The main purpose of this research is to analyze the huddles faced by commercial banking in practicing Corporate Social Responsibility activities. Methods: Researcher has collected data through questionnaire method which is considered as best method for collecting primary data. Thus, quantitative research method is perfect for this research because this method provides liberty for researcher to analyze data through statistical tools. It also help researcher to justify the facts through statistical analysis which is core of this study. Result: This research reveals the unique and untouched sector of Corporate Social Responsibility activities hence it is sole article in Nepalese banking sector. The result in this research shows that there are many intact and unblemished sectors of Corporate Social Responsibility Activities performed by banking sector. Apathetic mindset of Nepalese has to be change for enhancing CSR activities. Conclusion: Nepal is country with multiversity of culture, language, tradition and ethical value. In context of CSR penetration in banking sector of Nepal, there is misconception that investing hefty investment is Corporate Social Responsibility. But, in reality CSR activities can be ethical work practices, friendly working environment and socially intact programs as free health campaigns which have to understand by banking sector. Beside that society also has to understand the importance of Corporate Social Responsibility Activities which can overcome huddles of CSR performed by banking sector. Implication: This research helps to develop CSR culture in Nepalese banking sector. This research also leads path for new researcher to follow on for their research to carry on. Since, there is limited research on this arena so this research can open grounds to work on for Nepalese banking industry.CSR practices can bring balance between corporate sector and society. Thus, this research provide new paradigm for banking sector to enhance business.

Key Words: Corporate Social Responsibility, Apathetic

"Hurdles Faced by Nepalese Commercial Bank in Practicing Corporate Social Responsibility Activities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.268-278, August-2020, Available :http://www.jetir.org/papers/JETIR2008034.pdf

"Hurdles Faced by Nepalese Commercial Bank in Practicing Corporate Social Responsibility Activities", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp268-278, August-2020, Available at : http://www.jetir.org/papers/JETIR2008034.pdf