• Amit Solanki
• Dr. Devendra S Verma

For all manufacturing companies, there is always a requirement of new product development or upgrading the features in their existing product for market survival as well as for fulfill the customer needs. In view of that, for a cement manufacturing company, work required on water repellent based cement. In this research, starting from market and ground survey and list out the customer pain / issues with existing product. Based on the feedback, introduced PWRT technology (In-house made) helped for the best impermeability mixture by improving the particle size distribution and fineness of the product. It significantly reduces water permeation to concrete, which results in dry walls and healthy indoor climate. With proper cost and quality benchmark analysis, product was made. It’s give several advantage like- weather and corrosion resistance, high durability and long life of paint and putty. After the complete study of new product development, it has been found that with paying 1.66 % higher than the original cost, will have Strong, Water resistant, Free from Efflorescence Healthy home for 1000 Sq. feet house.

PWRT, Service quality,durability,water resistant, HOQ.

"New Product development for Cement Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.388-392, August-2020, Available :http://www.jetir.org/papers/JETIR2008049.pdf

"New Product development for Cement Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp388-392, August-2020, Available at : http://www.jetir.org/papers/JETIR2008049.pdf