• RUPENDRA SINGH CHOUHAN

A Consumer’s behavior is a specific area of study that depends on various factors like social, economical, psychological, and demographical factors. The Consumers buying behavior is influenced by the above factors, but what extend is the subject of study. The consumer’s behavior is the consumer approach for selecting and buying a product from several options available for his daily need. The Indian Retail sector is the largest sector after agriculture. The Indian retail industry is increasing very fast with several national and international players competing globally. The retail sector has a good future scope, but still unorganized retail sector captures a huge market. The retail sector has changed entire shopping scenario in India with the presence of supermarkets like D-mart, Big Bazaar, Reliance fresh, and Metro etc. Increased disposable income, convenience of getting all house hold products under one roof and bill payment through card are some factors responsible for which attract the consumers towards shopping in supermarkets. The objectives of this study are to identify factors affecting consumers buying behavior towards supermarkets. The study is conducted in X-supermarket and Y- supermarket in Indore city.

Consumer Behavior, retail sector, Supermarkets, Provision store.

"Consumer Buying Behavior towards Supermarkets in Indore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.60-64, August-2020, Available :http://www.jetir.org/papers/JETIR2008310.pdf

"Consumer Buying Behavior towards Supermarkets in Indore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp60-64, August-2020, Available at : http://www.jetir.org/papers/JETIR2008310.pdf