• Abhishek Mondal
• Dr. Saheli Guha Neogi Ghatak

The study intends to describe the potential power of the newspaper articles to portray the Dengue Fever outbreak and the potential damage it causes to the Public Health in Kolkata a district of West Bengal in India. To detect the early spread of Dengue Fever Outbreak and to do proper surveillance and epidemiological research, the newspaper works as a valuable resource. The objective of the study was 1) To find out the Prominence Index of the articles comprising the news on Dengue in the year 2019. 2) To find out the Column space allocated to the news articles conveying the Dengue Fever Outbreak. 3) To find out the articles which highlight that the Dengue is an international concern between the two countries India and Bangladesh. The method used was the ‘Media Content Analysis’, here the two leading newspaper ‘Anandabazar Patrika’ and ‘The Telegraph Calcutta’, was used to analyse the Dengue Fever news articles and how they cluster together to communicate the Public Health massages to their audience through the press. A total of 8562 articles were analysed over a survey period of one year (January 2019 to December 2019), and they were searched according to the selected keywords. The articles were coded and framed according to their type. The data were then entered in ‘Microsoft Excel 2007’ and analysed. The results showed that the news articles comprising of the Dengue Fever Outbreak reported in both the newspaper rise up to 18 point in the Prominence Index which signified the importance of the news in the reported newspaper. The column space measured up to 425cm2 which actually quite high comprised the news on Dengue. Only 2.96% of articles consists the international issue on Dengue Fever Outbreak between the India and Bangladesh. This study adopted an advance analysing approach where the newspaper articles were analysed to bring out important and valuable information to combat the Dengue Fever Outbreak in the early stage from the beginning of the monsoon in India and more specially in Kolkata and to have a better surveillance system ready to deal with the situation by the Health Professional and Health workers. As we know that in many instance the Dengue Case goes under reported or sometimes not reported at all due to the unwillingness of the government or its poor medical infrastructure.

Aedes aegypti, NS1 positive, Aliza Test, Dengue, Pollution

"Dengue Menace Posing A Threat To The Civic Body In Kolkata: A Sociological Inquiry ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.466-473, September-2020, Available :http://www.jetir.org/papers/JETIR2009060.pdf

"Dengue Menace Posing A Threat To The Civic Body In Kolkata: A Sociological Inquiry ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp466-473, September-2020, Available at : http://www.jetir.org/papers/JETIR2009060.pdf