UGC Approved Journal no 63975(19)

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Published in:

Volume 7 Issue 9
September-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2009294


Registration ID:
301352

Page Number

612-617

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Title

Gold Investment - Perception & Preference of Consumers

Abstract

Gold is a precious commodity and most popular as an investment in India. There are religious and sentimental values in buying gold. This study is conducted to evaluate the perception of consumers for investing in gold in India. The paper also aims to study the different modes of investment in gold. Primary research was conducted to know the perceptions of respondents. Survey was done to know about the awareness of options for investment in physical gold and the most preferred gold investment and gold fund. The survey shows that many people are aware of gold ETFs. 72 percent respondents perceive gold as a risk free investment, 43 percent invest in gold funds while 36 percent respondents invest in physical gold. SBI Gold fund is the most preferred fund followed by HDFC Gold Fund. The analysis shows that people invest primarily for returns. Other reasons for investment in gold are safety and liquidity. Investment can be made in physical gold, Gold ETFs and E-Gold, Gold Monetisation Scheme, Gold Sovereign Bonds and Gold Mutual Funds.

Key Words

Gold prices, Gold ETF, E-Gold, Gold Monetisation scheme, Gold Mutual Funds, Gold Sovereign Bonds, Physical Gold, Liquidity

Cite This Article

"Gold Investment - Perception & Preference of Consumers ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.612-617, September-2020, Available :http://www.jetir.org/papers/JETIR2009294.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Gold Investment - Perception & Preference of Consumers ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp612-617, September-2020, Available at : http://www.jetir.org/papers/JETIR2009294.pdf

Publication Details

Published Paper ID: JETIR2009294
Registration ID: 301352
Published In: Volume 7 | Issue 9 | Year September-2020
DOI (Digital Object Identifier):
Page No: 612-617
Country: Pune, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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