• Surmeet

In various fields around the world, such as publishers, academics, politics, etc., women have changed their position over many years. Nowadays, 30% of software employees are women. They even stand out in various walks of life as professionals. But has women's media representation improved over time in media? Or does it affirm such conventional ideas concerning women and their position in society? This is the topic that we would like to discuss in this article. A review of gender role portrayals in publicity is given in the first section. The second section deals with the different theories of the analysis and its theoretical basis. In the third section the research methodology and a detailed outcomes review are discussed. The last segment involves general debate, study consequences, scope for analysis and conclusion.

"WOMEN'S EVOLVING ROLES IN INDIAN ADVERTISING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.859-870, October-2020, Available :http://www.jetir.org/papers/JETIR2009416.pdf

"WOMEN'S EVOLVING ROLES IN INDIAN ADVERTISING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp859-870, October-2020, Available at : http://www.jetir.org/papers/JETIR2009416.pdf