• Pinaki Mandal
• Sobia Sajjad

This past decade has seen the rise of digital marketing as a distinct sector. Direct marketing can be traced back to its origins. Brand marketers have many more options to engage directly and indirectly with the clients they are attempting to attract because of the increasing number and frequency of personal devices. Digital marketing's impact on a particular product's brand is the focus of this research. As this study investigates, customers exposed to digital marketing can understand more about firms and how technology has helped brands thrive in the market. Digital marketing techniques like email, SEO, mobile, blogging, affiliate marketing, and other similar strategies are discussed in the study, as well as the effects they have on building a brand among customers. This study was conducted to better understand how digital marketing and brand development are intertwined. As a result of digital marketing, people are more likely to remember the attention-grabbing headlines that flash on their digital devices, such as email and internet search results. To convey a brand's positioning, digital platforms and assets are increasingly employed as part of multichannel branding and engagement campaigns. Digital marketing can be referred to as digital communication or digital branding.

Brand Building, Communication,Digital Marketing, Brand Awareness, DigitalBranding,

"IMPACT OF DIGITAL MARKETING ON BRAND BUILDING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.1185-1192, September 2020, Available :http://www.jetir.org/papers/JETIR2009457.pdf

"IMPACT OF DIGITAL MARKETING ON BRAND BUILDING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp1185-1192, September 2020, Available at : http://www.jetir.org/papers/JETIR2009457.pdf