• DR RUCHI JAIN

The services of merchant bank cover project counselling, pre-investment activities, feasibility studies, project reports, design of capital structure, issue management, underwriting, loan syndication mobilization of funds, foreign currency finance, mergers, amalgamation, takeover, venture capital and public deposits. Merchant banking is a skill-based activity and involves serving financial needs of every client. Merchant bankers can turn to any of the activities depending upon resources, such as capital, foreign tie ups for overseas activities and skills. The basic function of merchant bankers is marketing corporate and other securities, that is guaranteeing sales and distribution of securities. All aspects organization, underwriting and distribution of the sale of industrial securities are handled by them. They are experts and good judges of the type, timing, and terms of issues and make them acceptable to investors under prevailing preferences and market conditions, and at the same time afford the borrowing company the freedom and flexibility it needs to meet possible future contingencies.

Merchant banking, financial institution, portfolio management, counselling.

"MERCHANT BANKING IN INDIAN ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 9, page no.1193-1197, September 2020, Available :http://www.jetir.org/papers/JETIR2009458.pdf

"MERCHANT BANKING IN INDIAN ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 9, page no. pp1193-1197, September 2020, Available at : http://www.jetir.org/papers/JETIR2009458.pdf