• K.S. MUTHAMMA

Marketing comprises all activities involved in serving the consumers and maximizing profits. Under the market driven economy buyer or consumer is the king. To satisfy these consumers and also to survive in the long run, firms will make an attempt to increase the sales by developing new markets or by offering variety products to the consumers. While doing so, firms may mislead the customers with the false advertisements, false weights and measures, delivering poor quality goods and services, etc. On the other hand, consumers have to be aware of not only of the commercial aspects of sale and purchase of goods. But also, about the health and security aspect. Always consumers should be aware of their rights and duties to take rational purchase decisions.

ROLE OF DISTRICT CONSUMER FORUM IN PROTECTION OF CONSUMER RIGHTS- A STUDY IN CHAMARAJNAGAR DISRICT

"ROLE OF DISTRICT CONSUMER FORUM IN PROTECTION OF CONSUMER RIGHTS- A STUDY IN CHAMARAJNAGAR DISRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.1330-1336, October-2020, Available :http://www.jetir.org/papers/JETIR2010173.pdf

"ROLE OF DISTRICT CONSUMER FORUM IN PROTECTION OF CONSUMER RIGHTS- A STUDY IN CHAMARAJNAGAR DISRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1330-1336, October-2020, Available at : http://www.jetir.org/papers/JETIR2010173.pdf