• Dr. Apurva Chauhan
• Purnima M. Chouhan

The COVID-19 pandemic has brought many changes in the world where people are living differently and buying differently. People have become more health conscious and started visiting shops only if needed. The virus has reshaped the consumer industry. Present research tries to examine the buying pattern of consumers.it focuses to study how consumers approach the shop, at what time they prefer to shop, what products they have purchased most during pandemic and which factors have impacted on their purchase decision. It was found that safety and hygiene of the store factor, Nearness of store from home, Social distance maintained in the store, Cleanliness of employees working in store, Fear of more strict lockdown, No. of cases near to shop, Only buying the brands they know and trust these are the most influential factor during this pandemic. The struggle with the crisis is still going on so study will be beneficial to the consumer goods business as sellers can prepare their strategy by looking at the consumers buying pattern.

Buying behaviour, pandemic, consumer goods

"“CONSUMER’S BUYING PATTERN DURING PANDEMIC”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.2085-2092, October-2020, Available :http://www.jetir.org/papers/JETIR2010270.pdf

"“CONSUMER’S BUYING PATTERN DURING PANDEMIC”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp2085-2092, October-2020, Available at : http://www.jetir.org/papers/JETIR2010270.pdf