UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2010270


Registration ID:
302392

Page Number

2085-2092

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Title

“CONSUMER’S BUYING PATTERN DURING PANDEMIC”

Abstract

The COVID-19 pandemic has brought many changes in the world where people are living differently and buying differently. People have become more health conscious and started visiting shops only if needed. The virus has reshaped the consumer industry. Present research tries to examine the buying pattern of consumers.it focuses to study how consumers approach the shop, at what time they prefer to shop, what products they have purchased most during pandemic and which factors have impacted on their purchase decision. It was found that safety and hygiene of the store factor, Nearness of store from home, Social distance maintained in the store, Cleanliness of employees working in store, Fear of more strict lockdown, No. of cases near to shop, Only buying the brands they know and trust these are the most influential factor during this pandemic. The struggle with the crisis is still going on so study will be beneficial to the consumer goods business as sellers can prepare their strategy by looking at the consumers buying pattern.

Key Words

Buying behaviour, pandemic, consumer goods

Cite This Article

"“CONSUMER’S BUYING PATTERN DURING PANDEMIC”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.2085-2092, October-2020, Available :http://www.jetir.org/papers/JETIR2010270.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“CONSUMER’S BUYING PATTERN DURING PANDEMIC”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp2085-2092, October-2020, Available at : http://www.jetir.org/papers/JETIR2010270.pdf

Publication Details

Published Paper ID: JETIR2010270
Registration ID: 302392
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier):
Page No: 2085-2092
Country: Navsari, Gujarat, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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