• dusa saitejaswini
• DR. SINDHU

This project AN EMPIRICAL STUDY OF INVESTORS PERCEPTION OF INVESTMENT AVENUES gives a brief idea about different investment avenues that are prevailing in Indian financial markets. which has a lot of variety of options like stocks, bonds, mutual funds, insurance, gold, real estate, bank deposits, post office deposits, retirement plans where investors/people end up confused. Merits and demerits are present in every investment options. Some investment options are discussed in my project. Investment behavior refers to the perception, insight, attitude, and willingness of investors in parking their investment in financial securities. The selection of the best suitable investment option for investors from available investments has become a difficult task. Hence each investor should be clear about their purpose of investment and they should analyze every investment using different factors like safety, return, risk, liquidity, marketability, etc. This project helps in analyzing the opinion of different investors and their idea of investment which gives a proper basis for investment

"AN EMPIRICAL STUDY OF INVESTORS PERCEPTION OF INVESTMENT AVENUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.2151-2155, October-2020, Available :http://www.jetir.org/papers/JETIR2010277.pdf

"AN EMPIRICAL STUDY OF INVESTORS PERCEPTION OF INVESTMENT AVENUES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp2151-2155, October-2020, Available at : http://www.jetir.org/papers/JETIR2010277.pdf