• Rakesh H

Globally Karnataka is well recognised to be a place of cultural and historical values. Promotion of the heritage tourism products enhances the interest of the state among the domestic and foreign tourists. The study was anticipated to enumerate the heritage importance and significance of the state and understand the promotional activities to develop the marketing strategies. Interviews were conducted among the tourist, tourism employees, agencies and other government tourist personnel to bring out the possible understandings and developing the strategies about heritage tourism in Karnataka. The study invokes an outcome to develop knowledge and inhibit the importance of these cultural sites among the youngsters and modernisation of these tourism products with an appropriate market mix upon the customer requisition improves the cultural tourism in Karnataka

Culture, Marketing, Promotion, Tourism & Karnataka

"STUDY ON MARKETING PROSPECTS IN PROMOTING HERITAGE TOURISM IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.2715-2718, October-2020, Available :http://www.jetir.org/papers/JETIR2010350.pdf

"STUDY ON MARKETING PROSPECTS IN PROMOTING HERITAGE TOURISM IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp2715-2718, October-2020, Available at : http://www.jetir.org/papers/JETIR2010350.pdf