UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2010350


Registration ID:
302705

Page Number

2715-2718

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Title

STUDY ON MARKETING PROSPECTS IN PROMOTING HERITAGE TOURISM IN KARNATAKA

Authors

Abstract

Globally Karnataka is well recognised to be a place of cultural and historical values. Promotion of the heritage tourism products enhances the interest of the state among the domestic and foreign tourists. The study was anticipated to enumerate the heritage importance and significance of the state and understand the promotional activities to develop the marketing strategies. Interviews were conducted among the tourist, tourism employees, agencies and other government tourist personnel to bring out the possible understandings and developing the strategies about heritage tourism in Karnataka. The study invokes an outcome to develop knowledge and inhibit the importance of these cultural sites among the youngsters and modernisation of these tourism products with an appropriate market mix upon the customer requisition improves the cultural tourism in Karnataka

Key Words

Culture, Marketing, Promotion, Tourism & Karnataka

Cite This Article

"STUDY ON MARKETING PROSPECTS IN PROMOTING HERITAGE TOURISM IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.2715-2718, October-2020, Available :http://www.jetir.org/papers/JETIR2010350.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"STUDY ON MARKETING PROSPECTS IN PROMOTING HERITAGE TOURISM IN KARNATAKA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp2715-2718, October-2020, Available at : http://www.jetir.org/papers/JETIR2010350.pdf

Publication Details

Published Paper ID: JETIR2010350
Registration ID: 302705
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier):
Page No: 2715-2718
Country: DAVANAGERE, KARNATAKA, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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