• Shobanapriya.P

Abstract: The goal of the paper is to give the essence of private labeling, its pros and cons, and the consumer attitude towards private labeling. Private labeling in the past decade had been a growing trend in the business environment. The retail scene is facing a change in the increase of private-label brands in the apparel segment. Many of the retailers are increasing the percentage of private label brands in their product portfolio as store brands which enhance the store image. It is gaining importance in various retail stores across the country. The consumers too are preferring private label brands because of relatively low prices compared to national brands. This study is based on the information from the respondent about their perception and behaviour on private label and it help us to know how people carry their attitude and intention towards private label food goods.

private labels, supermarkets, Consumer attitude, retail trade

"CONSUMER’S ATTITUDES TOWARDS PRIVATE LABEL BRANDS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.3542-3546, October-2020, Available :http://www.jetir.org/papers/JETIR2010461.pdf

"CONSUMER’S ATTITUDES TOWARDS PRIVATE LABEL BRANDS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp3542-3546, October-2020, Available at : http://www.jetir.org/papers/JETIR2010461.pdf