UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2010461


Registration ID:
302528

Page Number

3542-3546

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Title

CONSUMER’S ATTITUDES TOWARDS PRIVATE LABEL BRANDS IN COIMBATORE CITY

Abstract

Abstract: The goal of the paper is to give the essence of private labeling, its pros and cons, and the consumer attitude towards private labeling. Private labeling in the past decade had been a growing trend in the business environment. The retail scene is facing a change in the increase of private-label brands in the apparel segment. Many of the retailers are increasing the percentage of private label brands in their product portfolio as store brands which enhance the store image. It is gaining importance in various retail stores across the country. The consumers too are preferring private label brands because of relatively low prices compared to national brands. This study is based on the information from the respondent about their perception and behaviour on private label and it help us to know how people carry their attitude and intention towards private label food goods.

Key Words

private labels, supermarkets, Consumer attitude, retail trade

Cite This Article

"CONSUMER’S ATTITUDES TOWARDS PRIVATE LABEL BRANDS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.3542-3546, October-2020, Available :http://www.jetir.org/papers/JETIR2010461.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMER’S ATTITUDES TOWARDS PRIVATE LABEL BRANDS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp3542-3546, October-2020, Available at : http://www.jetir.org/papers/JETIR2010461.pdf

Publication Details

Published Paper ID: JETIR2010461
Registration ID: 302528
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier):
Page No: 3542-3546
Country: Coimbatore, TAMIL NADU, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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