• Kanani Jagruti B.
• Dr. Kailash P.Damor

Growing usage of internet for commercial purposes has increased the growing influence of e-commerce in the overall business activities carried out globally. Countries like India , China, Brazil and South East Asian nations have become hub of the IT enabled services and provide necessary wherewithal to conduct global e-commerce smoothly. Therefore, with growing competition in the global e-market the focus is slowly shifting to the customer. Real challenge therefore lies in retaining the customer rather than just acquiring it. No wonder, most of the business organizations the world over have started integrating Customer Relationships Management Strategies into the e-commerce environs so as to arouse customer’s interest and instant customer Arial gratification in the long run so that the customer is retained without unflinching loyalty. Having grown that much, now the real challenge lies in localizing or rather custom rising user interface e-commerce sites, in the organization is dealing with. Localization necessitates local socio-political conditions to be considered while integrating CRM strategies in the modern e-commerce environment. This paper presents about customer relationship management (CRM) and its emerging research of challenges in e-Commerce. The challenges associated with customer, strategic and collaborative relations. This paper also proposes require soft personal skills for customer relationship management (CRM), for further use for more sophisticated targeting and content delivery to the customer.

Customer Relationship Management (CRM), E-Commerce, e-CRM, e-Business, B2B Marketing Perspective

""CHALLENGES OF CUSTOMER RELATIONSHIP MANAGEMENT IN E-COMMERCE- 2020"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.168-173, November-2020, Available :http://www.jetir.org/papers/JETIR2011157.pdf

""CHALLENGES OF CUSTOMER RELATIONSHIP MANAGEMENT IN E-COMMERCE- 2020"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp168-173, November-2020, Available at : http://www.jetir.org/papers/JETIR2011157.pdf