• Dr. Salem Sreeveena

Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs, brings new ideas to the market. An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoys most of the rewards. Entrepreneurs who prove to be successful in taking the risks of a startup are rewarded with profits, fame and continued growth opportunities. Entrepreneurship is one of the resource economists categorize as integral to production, the other three being land/natural resources, labor and capital. An entrepreneur combines the first three of these to manufacture goods or provide services. They typically create a business plan, hire labor, acquire resources and financing and provide leadership and management for the business. This coordination takes the form of resources being diverted towards new potential profit opportunities. The entrepreneur moves various resources, both tangible and intangible, promoting capital formation. In a market full of uncertainty, it is the entrepreneur who can actually help in clearing up uncertainty. Nurturing entrepreneurship can have a positive impact on an economy and a society in several ways. For starters, entrepreneurs create new business, invent goods and services, resulting in employment and often create a ripple effect, resulting in more and more development. Women entrepreneur is a women or group of women who initiate, organize and run a business enterprise. In terms of Schumpeterian concept of innovative entrepreneurs, women who innovate, imitate or adapt a business activity are called “women entrepreneur”. As an entrepreneur, women also perform all the functions involved in establishing an enterprise. These include idea generation and screening, determination of objectives, project preparation, product analysis and determination of forms of business organization, completion of promotional formalities, raising funds, procuring men, machine and materials and operation of business. Since time immemorial, the society was dominated by males but in contemporary times, women are breaking the trend and coming out of the shadows in an all-powerful avatar. Women from all around the globe are overcoming the negative notions the society has about them. This paper analyses various difficulties and challenges faced by women entrepreneurs in their business operations.

Entrepreneur, Economy, Business organisation, Women empowerment

"A study on the problems faced by women entrepreneurs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.6-11, November-2020, Available :http://www.jetir.org/papers/JETIR2011302.pdf

"A study on the problems faced by women entrepreneurs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp6-11, November-2020, Available at : http://www.jetir.org/papers/JETIR2011302.pdf