• Kanani Jagruti B.

The present research paper is an attempt that has been made to study the consumer behaviour towards online shopping in the Gujarat state. In this study an attempt has been made consumer behaviour on online shoppers has been playing a vital role in these scenarios day to day activities in the mind of consumers. The questionnaire was prepared through the inputs taken from the past researches and also from the feedbacks of the pilot study. Thus, the validated finally questionnaire was used to collect data from 200 respondents. The researchers have convenient sampling technique to gathering the data. The data are analyzed using the simple percentage analysis. The study identified that there are transaction security and multiple payment options, personal privacy and security, product price and quality, the speed of access and after sales service were few major factors that affect the student’s behaviour towards online shopping.

E-Commerce, Online Shopping, Consumer behaviour, Products, Consumer

"ONLINE SHOPPING BEHAVIOUR: A CASE STUDY OF THE STUDENTS IN GUJARAT STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.118-125, November-2020, Available :http://www.jetir.org/papers/JETIR2011315.pdf

"ONLINE SHOPPING BEHAVIOUR: A CASE STUDY OF THE STUDENTS IN GUJARAT STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp118-125, November-2020, Available at : http://www.jetir.org/papers/JETIR2011315.pdf