• Dr. Swati Kumari

Asian markets are transforming profoundly and extremely rapidly. This transformation has implications in terms of value-added and primary production employment for small-scale processors, intermediaries, and farmers, and landless labourers. The implications include new opportunities for poverty alleviation and income growth through broader and deeper markets, and markets that allow quality differentiation and more value-added. Those opportunities are accompanied by challenges to small-scale actors because in general the market transformation brings greater competition, greater demands for increasing quality and safety and reducing costs, increasing volumes and consistency, and modernizing post-harvest handling and commercial practices. These challenges translate into “threshold investments” by those actors – in equipment, skills, land improvements, knowledge – that can prove daunting to the asset-poor. Policies and public investments have an important role in helping producers over those hurdles in order to benefit from rapid market transformation. Markets transformation can be analyzed in terms of changes of the characteristics of the exchange itself – such as its location and volume, and the demand and supply sides of the exchange. The demand side can be analyzed in terms of food consumption levels and composition, with the latter broken down into food obtained from home-production versus the market, and into types of food bought in the market – processed vs raw, staples versus non-staples. The supply side can be analyzed in terms of the supply chain from the farmer to the last point (usually retail) before reaching the final-demand point. That supply chain is composed of retailers, processors, wholesalers, farmers, and input supply firms. Thus, analysis of market transformation is a complex and vast terrain – in particular in Asia where all these elements are changing simultaneously and quickly.

Markets transformation can be analyzed in terms of changes of the characteristics of the exchange itself – such as its location and volume, and the demand and supply sides of the exchange.

"AN IMPACT STUDY OF DIVERSIFICATION AND FOOD PROCESSING ON EMPLOYMENT GENERATION AND FOREIGN EXCHANGE EARNING FROM GLOBAL MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.208-220, November-2020, Available :http://www.jetir.org/papers/JETIR2011326.pdf

"AN IMPACT STUDY OF DIVERSIFICATION AND FOOD PROCESSING ON EMPLOYMENT GENERATION AND FOREIGN EXCHANGE EARNING FROM GLOBAL MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp208-220, November-2020, Available at : http://www.jetir.org/papers/JETIR2011326.pdf