• Dr. Chamoli Anjana
• Ch Suresh

There is a lot of buzz around the digital payment. The government and private sector both are riding on the digital payment wave. The people who use the digital payment mode are considered more advanced. Digital revolution has provided an easy way to go for digital payments. The reach of mobile network, internet and electricity is also expanding digital payments to remote areas. Digital payment platforms, especially post demonetisation have become the most convenient method to transact in the Indian economy. Although digital payments are popular now, it’s also important to use them safely. “Data breach” are two words we hear frequently, and we must know how to use our digital money in a safe manner. The focus of this paper is to determine the composite weight of the factors that are preferred for making digital payment by using Analytical Hierarchy Process (AHP) after conducting survey. The main objective of this paper is to rank the factors of preferring digital payment over cash payment. For the study, a sample of size 284 is selected randomly from Visakhapatnam city.

Digital Payment, Demonetisation, Data breach, Analytical Hierarchy Process (AHP)

"DETERMINANTS OF CUSTOMERS’ PREFERENCES TOWARDS THE DIGITAL PAYMENT SYSTEM IN VISAKHAPATNAM CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.570-573, November-2020, Available :http://www.jetir.org/papers/JETIR2011368.pdf

"DETERMINANTS OF CUSTOMERS’ PREFERENCES TOWARDS THE DIGITAL PAYMENT SYSTEM IN VISAKHAPATNAM CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp570-573, November-2020, Available at : http://www.jetir.org/papers/JETIR2011368.pdf