UGC Approved Journal no 63975(19)

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Published in:

Volume 7 Issue 11
November-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2011403


Registration ID:
304735

Page Number

932-939

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Title

Consumer’s Interest on E Purchasing

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Abstract

The concept of selling retail goods using electronic media in particular the internet is called as e-tailing. Retailing over the internet is a Business to customer business model that executes a transaction between businessman and the final consumer. The research tries to identify the influencers of consumers’ perception towards e-tailing in Chennai. Sample size was 100 in all obtained through purpose sampling technique. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.86 and 0.94. Path analysis was used for data analysis. The path analysis found that there is influence of website image and website involvement on consumer perception towards e-tailing. It is also discovered that there is influence of website image and consumer perception on repurchase intention towards e-tailing. Hence, it is concluded that principles can play a serious position in the configuration, website image and preservation of long-standing relationships with e-tailing consumers. In order to effectively work a profitable website from a moral viewpoint, online retailers require understanding how consumers’ moral perceptions are shaped.

Key Words

Website Image, Website Involvement, Consumer Perception, Repurchase Intention and E-Tailing.

Cite This Article

"Consumer’s Interest on E Purchasing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.932-939, November-2020, Available :http://www.jetir.org/papers/JETIR2011403.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Consumer’s Interest on E Purchasing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp932-939, November-2020, Available at : http://www.jetir.org/papers/JETIR2011403.pdf

Publication Details

Published Paper ID: JETIR2011403
Registration ID: 304735
Published In: Volume 7 | Issue 11 | Year November-2020
DOI (Digital Object Identifier):
Page No: 932-939
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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