• Divyaneet Kaur
• Gurvinder Singh
• Gurmeet Kaur

To suggest that the internet and developing technology have influenced consumer behaviour is an understatement. Consumers interact and transact with e-commerce firms through digital marketing, offering a plethora of opportunities and problems for existing and new brands. The purpose of this study is to determine the extent to which digital marketing can impact consumer behaviour. Search engine optimization, Facebook, Instagram, pay-per-click, and email marketing are examples of digital marketing techniques that have a significant impact on customers' perceptions of brands and how they interact online.

E-Commerce, Digital Marketing, Consumer Behaviour

"Impact of Digital Marketing on Consumer Behaviour For E-Commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.981-984, November-2020, Available :http://www.jetir.org/papers/JETIR2011410.pdf

"Impact of Digital Marketing on Consumer Behaviour For E-Commerce", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp981-984, November-2020, Available at : http://www.jetir.org/papers/JETIR2011410.pdf