• Vaibhav Srivastav
• Dr. Meenakshi Srivastava

Increased demand for farm productions and the use of natural resources compelled the agriculture community to enhance the use of Information and Communication Technology (ICT) in various farming processes. A Decision Support System (DSS) in agriculture proved very useful as the agricultural systems are complex and partially known. The majority of available agricultural decision support system is either specific to crop or task-specific. The rapid growth of electronic media and the introduction of mobile-enabled information services provide different ways to improve information dissemination in the agriculture sector and also help to overcome information asymmetry existing among the group of farmers. It assists with crossing over any barrier between the accessibility and conveyance of agricultural information sources and farming practices. As electronic media continues to grow among farming communities and societies, there is a need for adaptation and dissemination to have a much greater rural productivity impact in the future.To use the full potential of scattered information by electronic media with supporting infrastructure and capacity building among farmers it is necessary to guarantee the quality of information, its practicality, and dependability.

Agriculture, technology, electronic media

"Adoptionof Electronic Media in Agricultural Activities Enhance productivity in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.75-79, December-2020, Available :http://www.jetir.org/papers/JETIR2012013.pdf

"Adoptionof Electronic Media in Agricultural Activities Enhance productivity in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp75-79, December-2020, Available at : http://www.jetir.org/papers/JETIR2012013.pdf