• Gojiya jagdish hamir

In the country Large youth population, rising standard of living, changing lifestyle, fast growth in Information and communication technology, availability of broadband, 4G technologies, etc. are opportunities for growing up in e-commerce in India. But, the economic inconsistency, poor transport and telecommunication infrastructure, social and educational attitudes to e-commerce, lack of e-commerce legal framework, etc. E - Commerce allows customers to electronically trade goods and services with no barriers of time or distance. Electronic commerce has extended fast over the past five years and is predicted to go on with at this rate, or even go faster. In the closely future the borders between "conventional" and "electronic" commerce will become more and more blurred as more and more businesses move sections of their operations on top of the Internet. The e-commerce business in India is growing at an extraordinary pace due to high saturation of internet and difficult electronic devices. However, the recent growth rate of e-commerce in India is far cover behind than other developed countries. The compensation of e- commerce are convenience, Time saving, Options, Easy to compare, Easy to discover reviews, Coupons and deals, rising customer base, Rise in sales, 24/7, 365 days, develop business , Recurring payments made easy, second transactions. There are many large problems and challenged on the way of an online business. Factors like safety and security of online change transaction being the biggest problem along with others have small the smooth expansion of the online business in the country.

E-commerce, challenges electronic commerce, advantages, E-business

"E-commerce in India: its challenges, advantages and disadvantages", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.1121-1128, December-2020, Available :http://www.jetir.org/papers/JETIR2012142.pdf

"E-commerce in India: its challenges, advantages and disadvantages", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp1121-1128, December-2020, Available at : http://www.jetir.org/papers/JETIR2012142.pdf