UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 4 | April 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 7 Issue 12
December-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2012160


Registration ID:
304354

Page Number

1256-1264

Share This Article


Jetir RMS

Title

Impact of Entertainment events, Food courts on customer engagement in organized retail malls in Bangalore

Abstract

This paper attempts to bring out the importance of food courts and entertainment events in organized retail malls in Bangalore. Anyone who has visited malls in the recent times will be well aware of the increasing phenomenon of the ongoing, new and free entertainment events which have become a routine of the shopping malls. Along with the events another integral element of any shopping mall is the food court of the mall. A total of 466 responses were collected from few popular shopping malls and significance relationship was tested using T-test and correlation. Findings say that there is a significant relationship between the entertainment events, food courts and customers engagement in organized retail malls in Bangalore

Key Words

Entertainment events, Food courts, Customer engagement, Organized retail malls.

Cite This Article

"Impact of Entertainment events, Food courts on customer engagement in organized retail malls in Bangalore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.1256-1264, December-2020, Available :http://www.jetir.org/papers/JETIR2012160.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Impact of Entertainment events, Food courts on customer engagement in organized retail malls in Bangalore", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp1256-1264, December-2020, Available at : http://www.jetir.org/papers/JETIR2012160.pdf

Publication Details

Published Paper ID: JETIR2012160
Registration ID: 304354
Published In: Volume 7 | Issue 12 | Year December-2020
DOI (Digital Object Identifier):
Page No: 1256-1264
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002958

Print This Page

Current Call For Paper

Jetir RMS