UGC Approved Journal no 63975(19)

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Published in:

Volume 7 Issue 12
December-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2012177


Registration ID:
304435

Page Number

1373-1378

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Title

A STUDY ON PREDATORY PRICING AS AN ABUSE OF DOMINANT POSITION- WITH SPECIAL REFERENCE TO ONLINE SHOPPING

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Abstract

Competition law consists of laws that protect the competition process to improve consumer protection. Competition law has evolved at a tremendous pace in recent years in reaction to enormous changes in political thinking and economic activity worldwide. Competition law is concerned with applying legal rules and regulations to fix market imperfections and maintain, encourage and often restore fair market conditions. In other words, protecting competition is law. In a fair, healthy economic climate, competition has always been a consumer-centered business model that harnesses players potential. The most important is removing power concentration structure. It is equally important that companies have a level playing field to develop them as a respectable and trustworthy organisation as it is necessary for the consumer to get the value of money on the goods they want. Predatory pricing is a dynamic type of dominant exploitation that can lead to market monopoly. Under the Competition Act 2002, a company's supremacy must be proved before predatory pricing can be proven and without the presence of dominant position, predatory pricing is out of the question, thereby being a roadblock in many situations. Therefore the current provision under Section 4 of the Act must be amended and specified penetrative pricing phrase. In our daily lives, we come across numerous market practices embraced by companies that some critics might say amounts to predatory pricing. Online shopping festivals such as The Great Indian Sale" and "Big Billion Day" sell goods at massive discounts and have always been a centre of controversy where serious allegations of antitrust and FDI policy violations are made against top E-Commerce companies. Therefore, from a legal perspective, it is very hard to substantiate Predatory Pricing claims against e-commerce giants. As can be seen from the preliminary review of the evidence, the nature of the procedure does not create any major adverse impact on the applicable market competition. Through this paper we will be seeing into Predatory Pricing as an abuse of dominance, with special reference to online shopping.

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"A STUDY ON PREDATORY PRICING AS AN ABUSE OF DOMINANT POSITION- WITH SPECIAL REFERENCE TO ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.1373-1378, December-2020, Available :http://www.jetir.org/papers/JETIR2012177.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON PREDATORY PRICING AS AN ABUSE OF DOMINANT POSITION- WITH SPECIAL REFERENCE TO ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp1373-1378, December-2020, Available at : http://www.jetir.org/papers/JETIR2012177.pdf

Publication Details

Published Paper ID: JETIR2012177
Registration ID: 304435
Published In: Volume 7 | Issue 12 | Year December-2020
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.25254
Page No: 1373-1378
Country: Ernakulam, Kerala, India .
Area: Other
ISSN Number: 2349-5162
Publisher: IJ Publication


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