• A.Jeya jothi karumari
• Dr. J.Vidhya

The television population of India is approx. 145 million and 80% of this population has to access to cable and satellite. By 2015, DTH enjoyed market share of 40%, digital cable 40% and analog cable with only 20% market share. The DTH service market in India has emerged as one of the most lucrative markets that have successfully launched DTH services was first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. The study is taken up with the various DTH services which have considerable share in the market. Consumers and buyers play a vital role in the market. This study is focused to find out the market share of DTH service providers in Tirunelveli distric at India. Sample of 160 Tirunelveli DTH Householders are selected by disproportionate stratified random sampling method. Total populations are divided into 16 Taluks, and then 10 samples drown from each Taluk. The study is based on primary and secondary data. The primary data were collected directly with the help of an interview schedule from the Tirunelveli DTH Householders. The present study reveals that the majority of the respondents prefer to buy sun direct in Tirunelveli market. But, in India the market share of Sun direct differs. That way the market share of DTH service providers differ from area to area.

DTH services, Market share, Subscribers decision.

"MARKET SHARE OF DTH SERVICE PROVIDERS IN TIRUNELVELI DISTRICT- A MICRO STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.820-827, December-2020, Available :http://www.jetir.org/papers/JETIR2012312.pdf

"MARKET SHARE OF DTH SERVICE PROVIDERS IN TIRUNELVELI DISTRICT- A MICRO STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp820-827, December-2020, Available at : http://www.jetir.org/papers/JETIR2012312.pdf