• G. Kavitha
• Dr. V. Santhi Siri

When the whole world was fighting against the Pandemic Corona Virus, a few groups of people were on their own way of creating the Image Memes and posted through social media about the people response towards the announcement of PM’s message to the citizens during the crisis time in Chennai, India. Since Chennai the Capital of memes, were flooded with their own creative works through social media platforms, this research analyzed the Purpose, content and meaning of memes related to PM’s Address and task related memes during the COVID19 lockdown period during April 2020. The samples were taken purposively from the Instagram page of Chennai Memes. This study concluded that interpretation of meaning is difficult without either the image or the text and asserted that the meme creators mirrored the perception, emotions and feelings of people or society in an informative, sensible and entertaining way.

Memes, Chennai, Corona, Lockdown, COVID19, PM, Task, Instagram, Social Media, India

"Content, Purpose and Meaning: An analysis of Prime Minister’s Task Related Memes During COVID19 Lockdown in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.840-845, December-2020, Available :http://www.jetir.org/papers/JETIR2012316.pdf

"Content, Purpose and Meaning: An analysis of Prime Minister’s Task Related Memes During COVID19 Lockdown in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp840-845, December-2020, Available at : http://www.jetir.org/papers/JETIR2012316.pdf