UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 4
April-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2101138


Registration ID:
305101

Page Number

1104-1108

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Title

Efficacy of Internal Marketing Practice as a part of HRM in Logistic Firm” A Case Study of Leading Logistics Company.

Abstract

Human Resource Management (HRM) is the function within an organization that focuses on the recruitment of, management of, and providing direction and guidance for the people who work in an organization. Employees are important clients, so don’t neglect them. In this respect, foresee corporate rebate programs, special offers, and even samples which will all contribute to increasing your personnel’s sense of belonging, all while allowing them to benefit from the fruit of their labour. In current scenario, every successful companies attach great importance to human resource management and internal marketing; because they are aware of the value of those activities and of strategic advantage they can bring to the organization. Enhancing the role of the employee within an organisation Internal Marketing (IM) is a new and emerging discipline that is practical in multiple companies. The purpose of this study is to see the impact of internal marketing on employee satisfaction. Data is collected through a on various parameters of employee satisfaction and internal marketing. Since Machine Learning (ML) is on the verge of seriously impacting workplace communications, therefore, a comparative analysis of various ML algorithms are done to predict the employee satisfaction with precision accuracy and recall. .Finally, the models are ranked using Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). A case of well-known logistic firm, Om Logistics is considered to validate ML models and its accuracy.

Key Words

Internal Marketing, Employee Satisfaction, Machine Learning, Random Forest, Support Vector, Binary Logistics, K-fold Cross Validation, TOPSIS

Cite This Article

"Efficacy of Internal Marketing Practice as a part of HRM in Logistic Firm” A Case Study of Leading Logistics Company.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.1104-1108, April-2021, Available :http://www.jetir.org/papers/JETIR2101138.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Efficacy of Internal Marketing Practice as a part of HRM in Logistic Firm” A Case Study of Leading Logistics Company.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp1104-1108, April-2021, Available at : http://www.jetir.org/papers/JETIR2101138.pdf

Publication Details

Published Paper ID: JETIR2101138
Registration ID: 305101
Published In: Volume 8 | Issue 4 | Year April-2021
DOI (Digital Object Identifier):
Page No: 1104-1108
Country: New Delhi, Delhi, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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