• V.N. RAVICHANDRAN
• Dr. G. SASIKUMAR

After the liberalisation and globalisation of Indian economy, the banking industry experienced significant financial sector reforms. At the same time the banks were focusing on maintaining appropriate and a perfect customer relationship management. The main aim of the financial sector reforms is to develop the strongholds of banks in the form of banking efficiency, facing the competition from different banks, and the more focus on productivity and profitability. At this juncture the banks decided to introduce high-quality technology to maintain the strong bonds with customers. These quality technologies are emanated in the form of Internet banking, mobile banking, i.e. banking and other internal and inter relationship among different branches of banks and customers. These sort of dimensions really create an innovative dimensions in technology to maintain smooth the customer relationship management.

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION - A STUDY WITH REFERENCE TO PRIVATE SECTOR BANKS IN THIRUVANNAMALAI DISTRICT.

"IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION - A STUDY WITH REFERENCE TO PRIVATE SECTOR BANKS IN THIRUVANNAMALAI DISTRICT.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 1, page no.1-8, January-2021, Available :http://www.jetir.org/papers/JETIR2101201.pdf

"IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION - A STUDY WITH REFERENCE TO PRIVATE SECTOR BANKS IN THIRUVANNAMALAI DISTRICT.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 1, page no. pp1-8, January-2021, Available at : http://www.jetir.org/papers/JETIR2101201.pdf