• Dr. khushbu jain
• Manoj Kumar Bishwkarma

In this paper we initially present the importance of search engine optimization (SEO) E-Commerce Websites. We present the most important metrics that affect SEO such as browsing speed, quality content and valuable quantity of content, responsiveness, inbound links and the technologies that they use. All these metrics greatly affect search engine rankings and consequently online orders and bookings. To assess how SEO is implemented on a E-commerce domain we examine a sample of almost millions of E-Commerce websites in India. We provide cumulative results for more than 20 consequential SEO metrics for this Websites.SEO is the method of optimizing your website for the purpose of getting free traffic from search engine and increase the rank. SEO has popular in the last decades in digital marketing with the increase in the use of computers, laptops mobile phones and tablets. And increasing the craze for online shopping with E-Commerce sites.

E-Commerce, Search Engine Optimization, Google ranking, Internet Marketing, Online Marketing, Online Shopping

"THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION FOR INCREASE RANKING FOR E-COMMERCE WEBSITES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 1, page no.89-92, January-2021, Available :http://www.jetir.org/papers/JETIR2101216.pdf

"THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION FOR INCREASE RANKING FOR E-COMMERCE WEBSITES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 1, page no. pp89-92, January-2021, Available at : http://www.jetir.org/papers/JETIR2101216.pdf