• Preeti Devi

As researchers in standard finance assumes that all the decisions are made rationally with an objective of wealth maximisation. As per Mier Statman in reality people act like homo economicus and not homosapiens. Richard father of behavioural finance pointed out that you feel people are clever whereas I feel they are dumb. This paper focuses on a brief overview of how standard finance differs from behavioural finance. It helps to develop an understanding about emerging areas in finance like behavioural finance and neuro finance. This paper shed some light on areas which are not much explored by finding research gaps in the field of behavioural finance.

Way Ahead Of Standard Finance (Recent Developments In The Field Of Finance)

"Way Ahead Of Standard Finance (Recent Developments In The Field Of Finance)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 1, page no.879-885, January-2021, Available :http://www.jetir.org/papers/JETIR2101326.pdf

"Way Ahead Of Standard Finance (Recent Developments In The Field Of Finance)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 1, page no. pp879-885, January-2021, Available at : http://www.jetir.org/papers/JETIR2101326.pdf