• Gautam Gakhreja

Purpose – The present research article is aimed at providing an overall detail about the concept of Green Marketing. The article is exhaustive of knowledge in its core theme and provides a detailed overview of green marketing from all possible angles. Design/methodology/approach – The information contained in the article has been drawn from various books and all what is available on the web. Thus, the content is purely based on secondary data. Findings – Based on the theoretical information mentioned in the article, the findings on the basis of researcher’s opinion were that all what is required from the side of the producers is to bring big bang of awareness to the consumers to encourage wide usage of green products. Limitations/implications – The research article is solely based on secondary data. If the research article would have incorporated primary data, the results could have been more valuable. Practical implications – The study provides a deep insight into the concept and is capable of understanding it from all different dimensions. Thus, has useful practical implications for the readers, also, the upcoming researchers will find an array of topics to survey on.

Green marketing

"GREEN MARKETING: A BOOM TO THE COUNTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 2, page no.1002-1010, February-2021, Available :http://www.jetir.org/papers/JETIR2102116.pdf

"GREEN MARKETING: A BOOM TO THE COUNTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 2, page no. pp1002-1010, February-2021, Available at : http://www.jetir.org/papers/JETIR2102116.pdf