• SHILPA.L

ABSTRACT Sensory marketing is nothing but making use of five senses creatively to attract consumers for building awareness and making purchases. The use of five senses in the marketing field helps to trigger customer’s emotions .Now a days ,it is fundamental for the company to differentiate itself from its competitors. The study will seek to analyze the influence of sensory marketing towards youths with a particular reference to Fast food industries in Kayamkulam Area. This study outline has a deep impact on understanding the influence of senses on marketing amond the youths in current marketing era . Consumers find the senses such as music for relaxing and smell as invigorating. However, it should be mentioned that this research is limited to the sample size and also to the context of the study. The present study is analytical and descriptive in nature. KEY WORDS : SENSORY MARKETING,FAST FOOD INDUSTRIES .

KEY WORDS : SENSORY MARKETING,MARKETING ,FAST FOOD INDUSTRIES .

"A STUDY ON THE INFLUENCE OF SENSORY MARKETING IN BUYING DECSIONS OF YOUTH WITH SPECIAL REFERENCE TO FAST FOOD INDUSTRY IN KAYAMKULAM LOCALITY .", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 2, page no.2210-2218, February-2021, Available :http://www.jetir.org/papers/JETIR2102272.pdf

"A STUDY ON THE INFLUENCE OF SENSORY MARKETING IN BUYING DECSIONS OF YOUTH WITH SPECIAL REFERENCE TO FAST FOOD INDUSTRY IN KAYAMKULAM LOCALITY .", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 2, page no. pp2210-2218, February-2021, Available at : http://www.jetir.org/papers/JETIR2102272.pdf