• Mahesh M
• Dr. Tulika Sharma

Modern shopping malls serve dual needs of shopping and entertainment. Modern shoppers are provided with choice, be it for shopping or entertainment. Mall visits are becoming more purpose driven than earlier times. Malls have to sustain their relevance and importance to induce shoppers to visit again and regularly. Novelty factors may not be adequate to sustain a competitive advantage.There is a need to understand the factors influencing mall revisit intentions,especially with respect to shoppers’self-image. This paper explores the need for such research and sets out a propositional agenda for research into the relationship between self-image and mall revisit intentions,especially in an emerging economy such as India where there has been a proliferation of shopping malls over the last two decades. Research a genda herein proposed may lead to new knowledge for academicians and practitioners alike.

"SELF IMAGE,ATTITUDE FORMATION AND MALL REVISIT INTENTIONS : A PROPOSITIONAL MODEL AND RESEARCH AGENDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.367-374, March-2021, Available :http://www.jetir.org/papers/JETIR2103054.pdf

"SELF IMAGE,ATTITUDE FORMATION AND MALL REVISIT INTENTIONS : A PROPOSITIONAL MODEL AND RESEARCH AGENDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp367-374, March-2021, Available at : http://www.jetir.org/papers/JETIR2103054.pdf