UGC Approved Journal no 63975(19)

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Published in:

Volume 8 Issue 9
September-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2103167


Registration ID:
306788

Page Number

1210-1221

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Title

A STUDY ON GREEN MARKETING PRACTICES OF SELECTED HOME APPLIANCES COMPANIES IN INDIA

Abstract

Green products are playing a key role for minimizing environmental effect in present times. The stakeholders also in various sectors viz., industrial sector, service sector, power sector etc are rendering their efforts for doing some differences in environmental change. To achieve greater results with regard to this issue, the government has already existed with rules and regulations that are mandatorily imposed on marketers. Thus, the study necessitates to verify green product practices, also known by terms ‘Eco design’, ‘green design’ or ‘design for environment’ in home appliances sector. For this purpose the study has selected refrigerator product category under home appliances. Data analysis is done through simple percentage method and one way ANOVA is utilized for testing the significant differences between the companies’ brands towards the green product practices. Results reveals that there is significant difference with regard to green product practices followed in direct cool refrigerators but there is no significant differences in frost free refrigerators.

Key Words

Marketers, Government regulations, Eco design practices, Refrigerator Product category, Environmental Change

Cite This Article

"A STUDY ON GREEN MARKETING PRACTICES OF SELECTED HOME APPLIANCES COMPANIES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.1210-1221, September-2021, Available :http://www.jetir.org/papers/JETIR2103167.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON GREEN MARKETING PRACTICES OF SELECTED HOME APPLIANCES COMPANIES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. pp1210-1221, September-2021, Available at : http://www.jetir.org/papers/JETIR2103167.pdf

Publication Details

Published Paper ID: JETIR2103167
Registration ID: 306788
Published In: Volume 8 | Issue 9 | Year September-2021
DOI (Digital Object Identifier):
Page No: 1210-1221
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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