• Dr. Pankaj Gupta
• Ankur Sharma

Online shopping is a developing concept and used everywhere in the world and it has come into presence because of Internet. Online Shopping and E-Commerce has altered the game for the Retail Industry. One of the best examples of e-commerce is Amazon as it runs its business operations with the vendors and customers solely on Internet. The business model of Amazon.com aims at “Extensive Customization of Their Information System and Business Processes to Accommodate Customer Requirements (And Service Experiences) On Line.” The reduced cost factors of internet, as a direct channel of clients and a company with relatively less maintenance costs and investment, were considered to be the key factors to the achievement of an online based business. Online businesses had a shift of efforts in the direction of upgrading of the grade of experience for their consumers and e-commerce services.

A Study of Customer Satisfaction towards Amazon Online Shopping

"A Study of Customer Satisfaction towards Amazon Online Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.94-99, March-2021, Available :http://www.jetir.org/papers/JETIR2103403.pdf

"A Study of Customer Satisfaction towards Amazon Online Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp94-99, March-2021, Available at : http://www.jetir.org/papers/JETIR2103403.pdf