• R.Lalsingh Naik
• MB.Salini

The rural economy of India is the Indian economy. Rural areas are home to more than half of the Indian population. India currently has a population of 134 crore people, with rural areas accounting for 66.86 percent of the total. Because of the large population base in rural areas, the scope of rural marketing is expanding in this day and age. Marketing is one of the common factors for economic development, but we can now see that the majority of market players are eager to invest in rural sectors. Though there is a lot of potential and growth in the rural sector, there are also a lot of challenges for rural marketers. We will demonstrate these challenges and the current state of rural marketing in our current study. This research is a step forward in the exploration of several new technology-based strategies to be used by rural marketers.

Rural marketing, technology, internet, schemes, 4As.

"Problems and Prospects of Indian Rural Sector: An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.142-145, April-2021, Available :http://www.jetir.org/papers/JETIR2104018.pdf

"Problems and Prospects of Indian Rural Sector: An Overview", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp142-145, April-2021, Available at : http://www.jetir.org/papers/JETIR2104018.pdf