• Dr. Shobha B.G

Abstract: Technology is the cheapest and most convenient way to connect people. Mobile banking is one such invention to bring convenience and cost less transaction. The objective of the present study is to understand the awareness and preferences to use M-Wallet in the Rural District of Bangalore city. 200 samples were chosen by using the non-probability Judgmental sampling method. The data was collected through a well-structured questionnaire by using Likert’s five-point scale type of questions. Data was analyzed by using descriptive statistics and K-Means cluster analysis. The results of this study has revealed that the awareness level is moderate with the preferred e-wallets like Google pay, Pay TM and Phone Pe. Cybersecurity was another concern area that has to be taken seriously by the cyber law to protect the interest of the M-Wallet users.

IndexTerms - Digital Payments, Mobile banking, M-wallet, Awareness, Preferences.

"A STUDY ON AWARENESS AND PREFERENCES TO USE M-WALLET IN RURAL AREA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.358-362, April-2021, Available :http://www.jetir.org/papers/JETIR2104049.pdf

"A STUDY ON AWARENESS AND PREFERENCES TO USE M-WALLET IN RURAL AREA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp358-362, April-2021, Available at : http://www.jetir.org/papers/JETIR2104049.pdf